Fix the website

Your worst page, named. Your next page, drafted. Nothing publishes without you.

The Content screen audits up to 30 of your live pages against Google's helpful-content guidance: a 0-100 score and a verdict for every page, from winning to hurting, with the fluff quoted back to you verbatim. What's missing becomes an evidence-backed brief, then a full draft in your own voice - and you paste it into your CMS when you're happy, because RankLens has no publish button.

RankLens content audit scoreboard - pages scored 0-100 with verdicts, and an expanded row showing the E-E-A-T checklist, fluff quotes and fix list

☝ The scoreboard sorts worst-first on purpose: the page dragging you down is row one, with its biggest issue already named.

The audit

Scored the way Google sees it, not the way a prose-bot feels

Most content graders judge your writing in a vacuum. The RankLens score is 40% real Search Console performance - position, CTR against what a page at that position should earn, click trend - 40% AI content quality, and 20% on-page hygiene. A new page with under 50 impressions isn't punished for being new: the blend shifts to quality and hygiene until Google has data.

The verdicts have guardrails too. A page earning 10+ clicks is never branded "hurting" - that label is reserved for doorway-thin, stuffed or near-duplicate pages. And a top-3 page pulling clicks with decent copy is classed "winning" automatically, whatever the AI thinks of its prose.

  • All 8 E-E-A-T dimensions graded pass/warn/fail per page, with evidence quoted from your actual copy
  • Fluff percentage, keyword stuffing with the stuffed terms named, and up to two verbatim filler quotes
  • 3-6 fixes per page ranked by impact - tick the ones you accept, send them all to Action Items
SCOREBOARD · WORST FIRST
/services/water-heaters · 38 · Rewrite
Biggest issue: 210 words where a service page needs 350.
FILLER WORTH CUTTING · FLUFF 31%
"We take pride in providing top-notch service to all of our valued customers throughout the area."
FIX LIST · 4 FIXES
HIGH IMPACT  Answer the repair-vs-replace question with real price ranges → Send all to Action Items.

Illustrative example - sample business.

Briefs & the AI writer

From gap evidence to a finished draft, with zero invented facts

Topic clusters map what you've built against what your market searches: each cluster marked Strong, Underbuilt or Missing, each gap backed by the queries, pages and competitors that prove it should exist - plus a suggested URL and the pages that should link to it.

One click turns a gap into a writer-ready brief: title, outline, questions to answer, internal-link plan, word target. Another click drafts the whole page in your voice, sampled from your live homepage and top service page. And here's the part we're strict about: nothing publishes automatically. Ever. You copy the draft as HTML or Markdown and paste it into your own CMS.

  • Briefs come from real gap evidence, not a keyword-tool wishlist
  • Facts the AI can't know - prices, years in business, review quotes, photos - become a "fill in before publishing" owner checklist, never fabricated claims
  • Copy as HTML or Markdown, rewrite on demand; drafts wait on the screen until you use them
GAP · HIGH PRIORITY
Write: Tankless water heater installation
Suggested: /services/tankless-water-heaters · link from /services and the homepage.
AI DRAFT · FILL IN BEFORE PUBLISHING
☐ Insert real install price range  ☐ Years in business  ☐ Photo of a finished install  ☐ Brands you actually carry

Illustrative example - sample business.

The rest of the toolkit

Five ways the Content screen earns its keep

Money pages first

Each scan covers up to 30 pages, picked the way revenue works: homepage and service pages first, then locations, with blog posts filling the remaining slots. The homepage is always in.

Re-audited monthly · run any time · 2-3 minutes per scan

Coverage you control

A coverage panel shows exactly which pages make the next audit. Toggle any page in or out - hand-included pages scan even beyond the 30-page cap - or re-audit a single page right after you rewrite it.

Include/exclude any time · single-page audits on demand

Topic clusters & gaps

Your content mapped into clusters marked Strong, Underbuilt or Missing, with the pillar page named. Every gap carries a priority, suggested URL, target queries, and the pages that should link to it.

Analyzed on demand · feeds briefs directly

Cannibalization detector

Two of your pages splitting one query's impressions get caught, with the split shown per page, the most-clicked page marked "keep", and consolidation advice for the rest. "Near me" splits across location pages are deliberately left alone - that's geo-targeting working, not a conflict.

Computed live from your real Search Console queries

Page-vs-page teardowns

Your page against the page outranking it: words, sections, images and internal links side by side, then an evidence-cited read of what they do better, what you do better, and a steal list ranked by impact. The teardown lives on the Competitor intel screen - and opens right from here too.

On demand · cached per matchup

Want a rival's whole keyword footprint? The keyword gap lives on the Competitor intel page → - up to 500 of their keywords distilled to the gaps where you're invisible.

Illustrative scenario A plumber's first scan averages 61. The water-heater page sits at 38: verdict rewrite, 31% fluff, no prices, two of the searchers' top questions unanswered. The gap analysis finds no tankless page at all despite the queries pointing at one. Brief, draft, owner checklist, paste. Next month's scan re-scores everything and shows the delta.
The honest limits: an audit covers up to 30 pages per scan, and keyword volumes in the competitor comparison are US-national estimates. For a local service business, 30 pages is usually every page that makes money - and anything you hand-include scans past the cap. But if you run a 400-post blog, this is not the tool that reads all 400 every month.

Receipts

Grounded in your data. Guarded by real rules.

40%of a page's content score is real Search Console performance, not prose vibes
8E-E-A-T checks per page, each graded with quotes from your own copy
0pages published automatically - every draft waits for your paste

Get your worst page named - and your next one drafted

The audit, briefs, writer, cannibalization and teardowns are all in the $69 flat plan - agencies run them on every client site.

Start free - 5 days on us or see pricing →